Gretchen's Work History

March 2020 - Present

Web Scribble | Cloud-based career center technology platform built for associations & non-profits

  • Ensures and owns the onboarding and contract renewal for a high volume of clients for department
     

  • Further decreased client onboarding by 17% even in the midst of COVID complications in 2020
     

  • Maintains a high level of engagement with key stakeholders and champions to continually build long-term business relationships 
     

  • Analyzes data from internal sources to identify and proactively communicate with my book of 45 customers to act upon new opportunities and potential risks
     

  • Developed entire customer onboarding and renewal playbook for CSM department while creating other assets like case studies, videos and customer references
     

  • Aligns all CSM operations closely with development, product and sales teams to strategically increase revenue through customer expansion and product adoption and better serve all our end users
     

  • Manages and trains personnel on CSM and technical teams

April 2018 - March 2020

Web Scribble | Cloud-based career center technology platform built for associations & non-profits

  • Managed custom projects and 150+ client caseload while simultaneously attending to real-time tasks both internally and externally using Jira and Asana

  • Decreased the time to fully onboard and launch new clients by 47%

  • Organized client database in CRM to better track client relationships, contract renewals and other revenue opportunities

  • Helped clients transitioning from our competitors increase their net monthly revenue by 34% on average by identifying new cross-selling and revenue opportunities

  • Ensured and owned the success and contract renewal for high volume of clients

  • Aligned all operations closely with development team to improve career center software and custom ecommerce system to increase revenue and better serve all end users

  • Involved in the UX, testing and optimization of 125+ site launches, a few seen here, here and here.

May 2017 - April 2018

Web Scribble | Cloud-based career center technology platform built for associations & non-profits

  • Drove 58% more new users and 79.8% more organic discovery of and to the Web Scribble website compared to previous year​

  • Wrote, conceptualized, and designed 10+ e-books with corresponding landing pages to drive inbound marketing leads for sales team

  • Facilitated complete website redesign and established comprehensive branding guide with first 90 days in the position

  • Created email marketing campaigns for 50+ clients per month including clients like AARP, Adweek Jobs and more

  • Worked with clients to help launch and market their new career centers in order to drive increased ecommerce revenue month over month

  • Coordinated all planning, promotion, marketing and logistics for 12+ events per year 

  • Hired, managed and mentored 10 marketing interns over 3 semesters 

July 2016 - April 2017

Outbound.ia | SaaS sales development product

  • Launched multi-step cadence marketing campaigns to 10K+ leads each month while coordinating social media interactions and calls

  • Managed and wrote for the Outbound Sales blog to drive inbound traffic towards content downloads to build the inside sales pipeline

  • Optimized client base organization to minimize churn and ensure growing recurring revenue each month

  • Managed various social media channels (Facebook, Twitter, YouTube, LinkedIn) and targeted landing page development

  • Wholly owned Outbound rebranding efforts at the company by conceptualizing the logo, designing the new website and other marketing and sales collateral

March 2014 - June 2016

University of Florida Graduate Editorial Office

  • Assisted in the editing process of 500+ doctoral dissertations and master’s theses per semester while ensuring students adhered to strict Graduate School deadlines and requirements

  • Handled all administrative tasks including fielding emails, social media messages, inbound calls and other requests from school programs