Gretchen's Work History

March 2020 - Present

Ensures and owns the onboarding and contract renewal for a high volume of clients for department
Further decreased client onboarding by 17% even in the midst of COVID complications in 2020
Maintains a high level of engagement with key stakeholders and champions to continually build long-term business relationships
Analyzes data from internal sources to identify and proactively communicate with my book of 45 customers to act upon new opportunities and potential risks
Developed entire customer onboarding and renewal playbook for CSM department while creating other assets like case studies, videos and customer references
Aligns all CSM operations closely with development, product and sales teams to strategically increase revenue through customer expansion and product adoption and better serve all our end users
Manages and trains personnel on CSM and technical teams

Managed custom projects and 150+ client caseload while simultaneously attending to real-time tasks both internally and externally using Jira and Asana

Organized client database in CRM to better track client relationships, contract renewals and other revenue opportunities

Helped clients transitioning from our competitors increase their net monthly revenue by 34% on average by identifying new cross-selling and revenue opportunities

Aligned all operations closely with development team to improve career center software and custom ecommerce system to increase revenue and better serve all end users

Involved in the UX, testing and optimization of 125+ site launches, a few seen here, here and here.

Drove 58% more new users and 79.8% more organic discovery of and to the Web Scribble website compared to previous year

Wrote and edited 165+ new long-form blog articles increasing blog readership by 348%

Wrote, conceptualized, and designed 10+ e-books with corresponding landing pages to drive inbound marketing leads for sales team

Facilitated complete website redesign and established comprehensive branding guide with first 90 days in the position

Created email marketing campaigns for 50+ clients per month including clients like AARP, Adweek Jobs and more

Worked with clients to help launch and market their new career centers in order to drive increased ecommerce revenue month over month

Coordinated all planning, promotion, marketing and logistics for 12+ events per year

Launched multi-step cadence marketing campaigns to 10K+ leads each month while coordinating social media interactions and calls

Managed and wrote for the Outbound Sales blog to drive inbound traffic towards content downloads to build the inside sales pipeline

Optimized client base organization to minimize churn and ensure growing recurring revenue each month

Managed various social media channels (Facebook, Twitter, YouTube, LinkedIn) and targeted landing page development

Wholly owned Outbound rebranding efforts at the company by conceptualizing the logo, designing the new website and other marketing and sales collateral

Assisted in the editing process of 500+ doctoral dissertations and master’s theses per semester while ensuring students adhered to strict Graduate School deadlines and requirements

Handled all administrative tasks including fielding emails, social media messages, inbound calls and other requests from school programs