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Web Scribble

Client Success Manager | April 2018 - Present

  • Manages custom projects and 150+ client caseload while simultaneously attending to real-time tasks both internally and externally using Jira and Asana

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  • Decreased the time to fully onboard and launch new clients by 47%

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  • Organized client database in CRM to better track client relationships, contract renewals, and other ecommerce revenue opportunities

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  • Helped clients transitioning from our competitors increase their net monthly revenue by 34% on average by identifying new cross-selling and revenue opportunities

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  • Ensured and owned the success and contract renewal for high volume of clients

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  • Aligned all operations closely with development team to improve PHP based career center software and homegrown ecommerce system to increase revenue and better serve all end users

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  • Involved in the design, UX, testing, and optimization of 50+ new site launches, a few seen here, here, and here.

Marketing Strategist | May 2017 - April 2018

  • Facilitated complete website redesign and established comprehensive branding guide with first 90 days in the position

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  • Revamped Google AdWord campaigns and other audience retargeting initiatives like PerfectAudience to drive more content downloads

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  • Wrote, conceptualized, and designed 10+ e-books with corresponding landing pages to drive inbound marketing leads for sales team

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  • Created email marketing campaigns for 50+ clients per month including clients like AARP and Adweek Jobs

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  • Worked with clients to help launch and market their new career centers in order to attract more buyers and drive increased ecommerce revenue month over month

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  • Coordinated all planning, promotion, marketing, and logistics for 12+ events per year across the country 

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  • Hired, managed, and mentored 10 marketing interns over 3 semesters 

Website Upgrade

Before

After

E-Book Creation and Design

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In-House Video Series Creation

Outbound

Marketing Assistant

July 2016 - April 2017

  • Launched multi-step cadence marketing campaigns to 10K+ leads each month while coordinating social media interactions and calls

  • Managed and wrote for the Outbound Sales blog to drive inbound traffic towards content downloads to build the inside sales pipeline

  • Optimized client base organization to minimize churn and ensure growing recurring revenue each month

  • Managed various social media channels (Facebook, Twitter, YouTube, LinkedIn) and targeted landing page development

  • Wholly owned Outbound rebranding efforts at the company by conceptualizing the logo, designing the new website, and other marketing and sales collateral

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